Our Insights

Marketing That Actually Drives Growth – Insights from Russell Smith

If you have ever wondered why a full calendar of “marketing activity” still leaves revenue flat, this episode of the In the Trenches Podcast offers a clear answer. Host Hanif Ibrahim digs into the practical realities with Russell Smith of Spark Growth, who argues that good marketing must pull its weight as a business function, not just a collection of tactics.

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Why Persistence Beats Quick Wins: Insights from Alan Chau 

Launching a startup in Australia today can feel like a sprint. Social feeds celebrate overnight unicorns, while investors ask for “hockey‑stick” projections before you have a payroll. Yet real growth often looks less like a rocket and more like Alan Chau’s twelve‑year grind—one that started with an $80 000 loss and ended with a global distribution network shipping 30–40 containers a week.

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