Good marketing goes well beyond marketing.
Marketing today is more complex than ever — but that doesn’t mean it has to be confusing.
In this episode of In the Trenches, host Hanif Ibrahim is joined by Russell Smith, Founder and Head of Client Strategy at Spark Growth, to unpack what actually drives results in modern marketing — and what business owners still get wrong.
Russell breaks down the role of marketing as a business growth engine — clarifying the difference between strategy and tactics, cutting through common misconceptions, and revealing why many businesses confuse activity with impact.
It’s an honest, practical conversation about making marketing work — with insights you can apply straight away.