If business feels chaotic, a farmer’s mindset might be what you need.
Hanif Ibrahim sits down with David Egerton-Warburton – a sixth-generation farmer turned software entrepreneur – for a wide-ranging conversation about purpose, legacy, and the intersection of agriculture and innovation.
They discuss the journey of building Agrimaster, what it means to take over a family business, and why David believes farming, and business more broadly, is about creating clarity, solving real problems, and staying grounded in what matters.
If you’ve ever wrestled with how to build something purposeful and sustainable, this episode cuts through the noise and gets back to business basics.