In this episode of In the Trenches, we’re joined by Brent McPherson, Co-founder of Wirri, an eco-friendly lawn
care subscription service that’s transforming how busy professionals look after their lawns.
Brent knows the frustrations homeowners face—endless products, confusing advice, patchy results, and the
feeling that lawn care takes too much time. With over two decades in turf management, he’s seen the same
problems over and over: inconsistent watering, poor feeding habits, and unnecessary chemicals that do more
harm than good.
That’s why he built Wirri: to make lawn care simple, effective, and sustainable. In this conversation, Brent breaks
down the biggest mistakes people make with their lawns, shares practical advice anyone can follow, and
explains how Wirri delivers professional-grade products, clear instructions, and seasonal timing so your lawn
thrives without the stress.
If you’ve ever looked at your lawn and wondered why it never looks as good as it should, this episode will show
you a smarter, simpler way forward.